Is FroYo a trend?

About 5 years ago the froyo industry increased in large numbers worldwide. People consumed frozen yogurt daily, sometimes twice a day. The Kuwaiti market has adapted to the increasing demand of frozen yogurt by having multiple brands and locations that sell froyo. Some of them are as follows:

1- Pinkberry
2- Pick Yo
3- Red Mango
4- FroYo
5- Zero Degrees

Pinkberry:

Pinkberry is the most known brand since it is an international franchise. Al-Shaya, Kuwait’s leading franchiser owns Pinkberry. Therefore, pinkberry is found in almost all malls in Kuwait. Moreover, Pinkberry was one of the very first froyo shops to open in Kuwait, and in a prime location with a large seating area in the Avenues mall. You can visit pinkberry.com to have a better knowledge of what Pinkberry offers.

Pick Yo:

Pick Yo is the latest trend in Kuwait. It has 3 locations scattered around the country. It provides healthy snacks with the froyo ofcourse. Pick Yo has a smart marketing team that developed a signature flavor topping that has gained the appreciation of the froyo target market. They have created a rich pistachio topping that is not always available. It makes people wait for it and consume it in large amounts when it is available. You can even order Pick Yo from www.talabat.com and have it delivered to your doorstep. 

Red Mango and Froyo are also in the frozen yogurt market in Kuwait, however they do not have a speciality, therefore their market is not as strong as the previous two mentioned. However, Red Mango has a huge store in 360 mall that is secluded and relaxing to go to.

Zero Degrees:

Zero Degrees started off at a very good start focusing on what the customers needs were and evaluating which products were sold the best. Following their evaluation, they discovered that a certain bubbles topping was at great demand. Therefore, they offered it at seasonal times and cutting it off without announcements. This strategy was helpful since customers drove all the way to the shop and did not leave empty handed even with knowing that the product they came for was not available. 

People tend to change their froyo store from time to time based on which store has the best layout, desingn, seating area, and offerings. Sometimes I believe froyo in Kuwait is just a trend that people would like to keep up with! Is it a trend?

Please feel free to share your thoughts about this topic with me at fayfalhammad@gmail.com